MANILA, Philippines – The Korean Wave continues to make its presence felt in the Philippines.
Popular Korean actor Lee Min-ho has been signed up as the newest endorser of Philippine clothing brand Bench.
Lee Min-ho is the third Korean celebrity to endorse Bench. Last March, Bench announced that it enlisted Super Junior members Siwon and Donghae as Bench endorsers.
Lee Min-ho is one of the most popular stars in Korea. He is best known for his role as Gun Jun-pyo in the hit Korean drama “Boys Over Flowers,” an adaptation of the Japanese drama “Hana Yori Dango.”
“This face you’ve seen and loved in Korean Novelas is the latest addition to our @benchtm family! Let’s all give a warm welcome to @ActorLeeMinHo!!!” posted Bench on Facebook.
He found stardom after appearing in the drama, where he played one of the lead roles. This opened the door for Lee Min-ho to become endorsers of different brands in Korea.
“Boys Over Flowers” won Lee Min-ho the best new actor in the 45th Baeksang Arts Awards and in the KBS Drama Awards in 2009.
This allowed him to play leading roles in succeeding dramas and solidify his popularity not only in Korea but in other Asian countries as well.
In 2010, he starred in the drama “Personal Taste” followed by “City Hunter” in 2011.
He won the excellence award in the MBC Drama Awards 2010. He bagged the best actor and hallyu star awards for “City Hunter” in the Korea Drama Festival Awards in 2011.
He is set to star in the new drama “Faith,” which will start airing in Korea in August.